Ready to create the next level of your B2B enterprise tech business?
Feel alone on your journey to unlock the full potential of your business? Struggling with the go-to-market of a new product? Want to enter new markets? Are your salespeople struggling with getting the value proposition across? Want things to move forward and deliver on your business goals?
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Hi! I’m Lien, a freelance marketing director with 15 years of experience. Specialized in making companies ready for scaling.
/ B2B (SaaS, engineering)
/ T-shape digital expert
/ Plenty of international experience
/ Dutch, French, English
/ Born in 1982, the bridge between the old and the new world
/ Wide leadership style, making me complimentary with a lot of teams and personalities
/ I bring Vision, Strategy, Structure, Focus, and People Management to a team.
/ A wide network of top-class specialists that I can bring in when needed.
Technologies I’ve helped market
Additive Manufacturing
Artificial Intelligence (AI) solutions and plaforms
Cloud servers
Cybersecurity
Data consultancy
Data lake software
Data visualization software
Digital Coaching Platform
Email Marketing Automation Software
Hybrid IT
IoT
Power grids engineering
Print-related software (Web-to-print, Job onboarding, Prepress automation, Color management, etc.)
Product Management for SaaS
Robotics
Substation engineering
Yard management software
Scaling requires
smart strategic choices.
Scaling a business means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered. It requires planning, some funding and the right systems, staff, processes, technology and partners
The right foundations
A go-to-market strategy that matches your unique company DNA
A clear value proposition, sales pitch and pricing strategy
The right funding approach
The right team with the right skills
A scalable and potent marketing strategy
Tailored to your industry and the market segments you target
Uncompromisingly oriented towards lead generation
Make it flow
Aligned marketing and sales
A deep-dive into your operations: what needs to be optimized so your operations can sustain rapid growth
A thorough look at your team dynamics and available talent
Alignment between founders/partners with clear goals and vision
Futureproof it
An effective strategy to keep your company healthy and protected for years to come
Pragmatic, impactful, relevant, long-term oriented (digital) solutions
Tooling that grows with you
A clear roadmap on current and future priorities
Talking at SaaStock
”26 ways companies are sabotaging their go-to-market”
Featured work
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RetailSonar
B2B SaaS - A revolutionary, powerful, and user-friendly platform that makes risky investments, endless discussions, long research projects, and sub-optimal location choices a thing of the past. 90% accurate location decisions with a single mouse click.
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Four Pees
B2B software - Four Pees helps print operations succeed by implementing hassle-free automation. They provide solutions to streamline the entire print and packaging production.
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Peripass
B2B SaaS - The yard management solution that connects your warehouse and transportation operations. Apply the newest yard technology for Logistics, Retail, Manufacturing and Food & Beverage companies.
